Updated: Jul 27
Concierge Content Marketing Service for Small Business
If you have taken a look at my personal portfolio website, pjklehman.com, you have already figured out I am a bit eclectic. I am part business/part personal; part intellectual/part pedestrian; part researcher/part recycler. The juxtaposed couplings can go on. I can be obsessively professional and just as passionately the nurturing mother hen. In essence, I am a striver for the absolute best way to do whatever task or project I take on.
Write Content Solutions is Open for Business!
Years ago, I wandered into that sacred space commonly known as work/life balance and, by the grace of G-d, emerged generally unscathed. I have been blessed to be able to pursue personal interests as well as keep up my business skills to stay totally current. What I am trying to say is that my life experience and work experience is so varied that putting up the shingle Write Content Solutions is a logical and well earned step.
Now, in this musical chair game of life, the music has stopped fully and squarely on the professional route. The fork in the road, the door opening, (metaphors abound) has pointed me squarely toward becoming a resource to small businesses striving to be heard. Concierge doctors are becoming quite popular for individuals overwhelmed by big medical and big pharma. Why not have the same for small business owners? Concierge marketing on the digital front at reasonable rates to compete with whatever big boy they come up against. Many small business owner are so overwhelmed by building and maintaining their businesses that they relegate marketing to the endless and ever present TO DO list never to be seen again. Hand holding in this arena is something they crave. We are US based professionals who know the US market and mindset with huge amounts of experience in the small business arena and we are eager to help them over the bumps.
It has taken me a bit of time to go from the covering all bases Internet Marketing Director at a homecare agency to a general content marketing professional with discrete and well thought out service offerings. Actually breaking down and defining the things that I both can and want to do took a lot more time than I expected. The process was both challenging and freeing. I liken it to metamorphosizing from a caterpillar to a butterfly. It was arduous, but so worth it with something beautiful resulting.
ln a professional sense, more than anything else, I love to write and I love to research. I know that this new concierge content marketing venture will provide an excellent and unique work product to all in need of strategic, well crafted, and high quality content for any business or service.
Be on the lookout as we guide you through the various tools at your disposal. We will help you peak under the hood as we explore such topics as:
the benefits of blogs; the ideal frequency and length of posts;
the importance of regular, non-intrusive, communications with clients and target audiences; newsletter vs. news flashes vs. social media posts; editorial calendaring
building a solid contact list; the vast difference in communicating with business to business and business to consumer audiences;
developing your company voice; branding; editorial style sheets;
getting along with Mr. Google; keywords; SEO
... and that's just a start!
My aim is to educate as well as provide value in terms of all your content needs as you focus on winning over customers. Let's grow together! I can't wait!