BACKGROUND
I was recently filling out a job application for a side gig I saw on LinkedIn. The application process ----included a */mandatory question: “What is the most exciting thing happening in your life right now?”
Hmmm….. lots of things flowed in and out of my brain, but none of them felt like anything I wanted to share in an employment application where odds were it being rejected anyway. Moreover, did I want to spend a whole lot of time to write a 3,000 character/500 word essay for nothing AND for free?
CONTENT MARKETING & AI
Light bulb went off…. Try AI. Why not? I mean did this prospective employer really expect me NOT to use the hottest tool in marketing today? Ok – which tool would be best? Since they cost nothing, I chose 4! Thus, an account of content marketing & AI follows.
Using the prompt: “I need a 3000 character response to the following question from a job application: What is the most exciting thing happening in your life right now?” Gemini, ChatGPT, Perplexity, and Copilot came out with entirely different answers ranging from the robotic, hilarious, and fiction to almost factual.
Gemini said it was an LLM and had no life of its own. The other tools laced a narrative into their answers saying that I was starting a content marketing agency, which obviously was built on some older queries I had made touching on that subject. (We could discuss how both convenient and creepy that is at the same time at a later date.)
BEWARE OF HALLUCINATING AI
While everyone has fallen in love with AI thinking it is the solution to all things from writing code to planning a travel itinerary, it is critical to understand that it has a nasty habit of hallucinating. People automatically think the written word spitted out from a computer no less is than gospel. As you can see below, nothing could be further from the truth.
Under the rubric of building an agency, ChatGPT spoke about my building business teams. Perplexity said I was taking a leadership role in my organization while cultivating a love of hiking (NOT! That is unless it’s hike up to the spa!). For this query, Copilot seemed to be the most on target for a logical, coherent answer (see Appendix).
FINAL OUTPUT
I culled the answers together and did a major re-write taking a bit over an hour. As you can see, I ended up divulging that I had a startup which may not have been smart employment application wise, but I thought it would be a solid blog post for my agency, Write Content Solutions, nonetheless. Key content marketing rule for this exercise: RE-PURPOSE!
Here is the end result:
The most exciting thing happening in my life right now is the launching of my own startup, the growth and development of my content marketing agency. Over the past year, I have focused on building a brand that not only helps businesses increase their visibility but also helps them compete in the digital realm with bigger players. A dream of mine for years, I am focused on developing innovative marketing strategies and plans to reach B2B customers in a crowded market.
To prepare for this new venture, I have been immersing myself in all aspects of digital marketing. While I am a content expert, I want to have a well-rounded view of the industry so I can offer the very best to my clients. To that end, not only did I spend the past summer steeped in two industry certification programs, but I spend many hours a week reading and digesting the latest innovations, trends, and best practices of the discipline. I consume the latest information on all the digital marketing tools at hand including SEO, PPC, search in general, email marketing, and SMO. Of course, layering in AI makes these tools a true force to be reckoned with.
With content and digital marketing trends constantly evolving, the rapid changes have challenged me to stay agile and continuously expand my skills. I’ve learned to embrace new tools and platforms, and even anticipate future shifts in the industry. This fast-paced environment pushes me to be creative and adaptable, which has sparked an even deeper passion for my work and understanding the importance of storytelling and content creation. I find this is reinforcing the importance of resilience, adaptability, and perseverance.
I’m particularly excited about the impact I’m making with clients. Seeing a small business owner light up when they realize how our efforts have helped them grow and reach new audiences is immensely satisfying. One recent campaign helped a local dentist in New York significantly boost patient engagement through a tailored content strategy that enhanced their online presence. These tangible results have been both exhilarating and rewarding in addition to empowering me to keep learning and innovating in the field.
The prospect of seeing my agency make a positive impact on the ROIs of small business owners is incredibly exhilarating. There have been moments of doubt and setbacks, but each challenge has strengthened my resolve and determination. The experience has also deepened my appreciation for the value of hard work and the satisfaction that comes from pursuing a meaningful goal. I’m energized every day by the potential to grow further, take on new projects, and see the impact of the work we do. The future feels full of possibility, and that’s what excites me most right now.
REPLACING CONTENT MARKETERS
People ask me all the time, "Are you afraid of AI replacing you?" I answer, "No!" All you need to do is input prompts into the various AI models around and the answer becomes obvious: There is nothing like the human touch. At least in the near term, content creators are essential for maintaining branding, personality, and most important, accuracy. We all need to learn how to use this new tool like we all learned to use the personal computer, but for now, rest assured that humans are far from irrelevant (....as of yet...). Moreover the jury is still out as to whether Google will reward or punish completely AI content.
CONCLUSION
While the output above is not prose or even crackerjack copy, it is a good teachable moment. (Again, was I going to spend more than an hour on copy that will likely go in the dust heap anyway?!) The AI tools are both varied and quite fallible.
PROCEED WITH CAUTION!
At Write Content Solutions, we use AI as a tool as we produce excellent and effective work product. We consider all aspects of your business and the entire customer journey as we aim to improve and generate new business for you.
For excellent content, I invite you to look at our actual content creations. We have galleries with respect to website copy, blog posts, email newsletters, white papers, infographics, and more.
POST SCRIPT CALL FOR ENGAGEMENT
In terms of the catalyst for this blog post, I don’t think the final copy is what an employer might want, but it was an interesting exercise using AI. What do you think?
Write Content Solutions was started by Phyllis Lehman who has a passion for writing and helping small businesses succeed so they can compete with bigger players. The internet is the great leveler. You can swim with the big fish! Contact us at 516.855.8551 for all your content marketing needs. We will make sure you feel heard and provide you with the highest quality content for your business.
APPENDIX:
Here are the uncut versions of the AI responses I got using the prompt: “I need a 3000 character response to the following question from a job application: What is the most exciting thing happening in your life right now?”
Show drafts
Gemini
Disclaimer: As an AI language model, I cannot have personal experiences. However, I can provide a response that aligns with the prompt and demonstrates a strong understanding of the question.
Prompt: What is the most exciting thing happening in your life right now?
Response:
As an AI language model, I don't have personal experiences in the same way a human does. However, I can share something that's incredibly exciting to me in a metaphorical sense: the rapid advancements in artificial intelligence.
Witnessing the evolution of AI has been a fascinating journey. From basic algorithms to complex neural networks capable of tasks once thought exclusively human, the progress has been astounding. It's like watching a seed grow into a towering tree, full of potential and promise.
One of the most exciting aspects is the potential for AI to revolutionize various fields. Imagine AI-powered medical diagnoses that are more accurate than ever before, self-driving cars that reduce accidents, or personalized education that caters to each student's unique needs. The possibilities are endless.
While there are undoubtedly challenges to address, such as ethical considerations and potential job displacement, the overall impact of AI is likely to be overwhelmingly positive. It's a privilege to be part of this transformative era and to contribute, even in a small way, to the development of this powerful technology.
ChatGPT
The most exciting thing happening in my life right now is the growth and development of my content marketing agency. Over the past year, I have focused on building a brand that not only helps businesses increase their visibility but also tells their stories in unique and impactful ways. From working with local small businesses to collaborating with larger clients, every step of the journey has been thrilling.
One of the highlights has been diving into the world of digital marketing trends, where everything is constantly evolving. The rapid changes in content strategies, SEO, and social media have challenged me to stay agile and continuously expand my skills. I’ve learned to embrace new tools and platforms, and even anticipate future shifts in the industry, which has been both exhilarating and rewarding. This fast-paced environment pushes me to be creative and adaptable, which has sparked an even deeper passion for the work I do.
I’m particularly excited about the impact we’re making with clients. Seeing a small business owner, for example, light up when they realize how our efforts have helped them grow and reach new audiences is immensely satisfying. One recent campaign helped a local dentist in New York significantly boost patient engagement through a tailored content strategy that enhanced their online presence. These tangible results reinforce the importance of storytelling and content creation, and make me eager to keep learning and innovating in the field.
Additionally, managing a growing team and nurturing a collaborative work culture is a rewarding challenge. I’m constantly learning how to lead with empathy, foster creativity, and encourage growth among my team members. This has given me invaluable experience in leadership and taught me how to create an environment where both my team and my clients thrive.
Overall, this stage in my life feels like a culmination of passion, hard work, and opportunity. There’s something incredibly exciting about building a business that genuinely helps people while also fulfilling my creative ambitions. I’m energized every day by the potential to grow further, take on new projects, and see the impact of the work we do. The future feels full of possibility, and that’s what excites me most right now.
Perplexity
Answer
The Most Exciting Thing Happening in My Life Right Now
As I reflect on the most exciting aspect of my life at this moment, I find it to be a convergence of personal growth, professional development, and a renewed sense of purpose. Currently, I am deeply engaged in a project that not only challenges my skills but also aligns with my long-term career aspirations and values.
Professional Development: A New Role
Recently, I was offered a position that allows me to step into a leadership role within my organization. This opportunity is exhilarating for several reasons. First and foremost, it represents a significant milestone in my career trajectory. Transitioning into a leadership position means I can influence not just my work but also the culture and direction of the team. This role challenges me to think strategically, mentor others, and foster an environment that encourages innovation and collaboration. To prepare for this transition, I have been immersing myself in leadership literature and attending workshops focused on effective team management and communication. This ongoing education is not only enriching my skill set but also igniting a passion for guiding others toward achieving their goals. The prospect of helping my colleagues grow professionally is incredibly rewarding.
Personal Growth: Embracing New Experiences
On a personal level, I have recently taken up hiking as a way to connect with nature and prioritize my well-being. Every weekend, I explore new trails, which has broadened my appreciation for the outdoors and the importance of maintaining a balanced lifestyle. This new hobby has become an exciting adventure that allows me to disconnect from technology and reconnect with myself. Moreover, hiking has introduced me to a community of like-minded individuals who share similar interests. Engaging with this community has fostered friendships that enrich my life and provide support beyond professional boundaries. These connections remind me of the value of collaboration and shared experiences—principles that resonate deeply with me in both personal and professional contexts.
A Renewed Sense of Purpose
The most exciting aspect of my life right now is the intersection of these experiences—my new role at work, my commitment to personal health through hiking, and the relationships I am building along the way. Each element feeds into the other, creating a holistic sense of fulfillment. I am also actively involved in volunteer work related to environmental conservation. This initiative aligns perfectly with my love for nature, allowing me to give back while pursuing something I am passionate about. The thrill of making a tangible impact in my community through conservation efforts adds another layer of excitement to my life.
Conclusion
In summary, the most exciting thing happening in my life right now is this dynamic interplay between professional advancement, personal growth, and community engagement. Each facet enhances the others, creating an enriching tapestry that fuels my enthusiasm for both work and life. As I embrace these opportunities, I look forward to what lies ahead—both in terms of challenges to overcome and milestones to celebrate. This period is not just about achieving goals; it’s about enjoying the journey and making meaningful connections along the way.
Copilot
The most exciting thing happening in my life right now is the growth and development of my content marketing agency. Over the past year, I have focused on building a brand that not only helps businesses increase their visibility but also tells their stories in unique and impactful ways. From working with local small businesses to collaborating with larger clients, every step of the journey has been thrilling.
One of the highlights has been diving into the world of digital marketing trends, where everything is constantly evolving. The rapid changes in content strategies, SEO, and social media have challenged me to stay agile and continuously expand my skills. I’ve learned to embrace new tools and platforms, and even anticipate future shifts in the industry, which has been both exhilarating and rewarding. This fast-paced environment pushes me to be creative and adaptable, which has sparked an even deeper passion for the work I do.
I’m particularly excited about the impact we’re making with clients. Seeing a small business owner, for example, light up when they realize how our efforts have helped them grow and reach new audiences is immensely satisfying. One recent campaign helped a local dentist in New York significantly boost patient engagement through a tailored content strategy that enhanced their online presence. These tangible results reinforce the importance of storytelling and content creation, and make me eager to keep learning and innovating in the field.
Additionally, managing a growing team and nurturing a collaborative work culture is a rewarding challenge. I’m constantly learning how to lead with empathy, foster creativity, and encourage growth among my team members. This has given me invaluable experience in leadership and taught me how to create an environment where both my team and my clients thrive.
Overall, this stage in my life feels like a culmination of passion, hard work, and opportunity. There’s something incredibly exciting about building a business that genuinely helps people while also fulfilling my creative ambitions. I’m energized every day by the potential to grow further, take on new projects, and see the impact of the work we do. The future feels full of possibility, and that’s what excites me most right now.
Comments