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Branded Promos communicate your company's core image and takeaway. It is important to get these communications right and make sure they are consistent. They can be used in a multitude of settings both digital and physical. You can feature them in face to face sales situations ranging from direct marketing to the consumer or in business meetings with business clients or even at conventions where both targets are present.
The beauty of consistent branding is that all subsequent communications and marketing efforts have a pre-established starting point. You have a jumping off point and don't need to keep re-inventing a wheel. This type of material can be re-purposed over and over again. It certainly more than pays for itself.
Branding is Key
There are instances when a focused branding piece is just the right touch. Sometimes you need to roll out the red carpet and put your company's best foot forward. Times like:
Furthermore, it is worthwhile to keep those pieces, often originally generated and printed for hard copy distribution, alive on your website in order to get more traction from them and build an in-house a library of your publications. These are also useful for your business to business contacts when they wish to refer you.
A client inquiry
Business to business contact points
A company rebrand
An industry conference